Motives for Americas Invasion of Iraq

Thought processes in Americas Invasion of Iraq Presentation Numerous things have been said and expounded on Americas attack of Iraq. Until this point in time, a large portion of what have been said is basically responses leveled against the clarifications received by the then Americas system and her partners in legitimizing attack of Iraq. Bushs system told the universal network that there was critical need to attack Iraq so as to remove Saddam Husseins tyrannical initiative from force and in this manner clear path for the entrenchment of popular government in Iraq which is an essential to worldwide harmony and security particularly in this period of fear mongering. Despite the fact that UN Security Councils knowledge faculty doled out the duty of examining Americas cases of presence of WMDs in Iraq was not in agreement with those cases, America proceeded in taking part in one of the most costly war since the finish of Cold War. This paper tries to set up whether sociopolitical clarifications embraced by America in the midst of fights from the International people group and the UN were supported by Americas enthusiasm to keep up her worldwide monetary predominance or the broadcasted political rationale of freeing Iraqis from oppression. War as a methods for executing international strategy For the most part, war is a pricey international strategy usage device which no normal country would need to as often as possible utilize not except if its the main option for her endurance. All states - the ground-breaking and the feeble U.S included attempts however much as could reasonably be expected to utilize quiet discretion in executing their international strategies abroad and can just hotel to coercive strategy (war) when its the main judicious option for ensuring its endurance and interests in the International System. Examiners were in this way left unconvinced whether the need to expel terrible administration in Iraq was the primary and veritable purpose for Americas intrusion of Iraq or her aspiration to keep up herself position as the worldwide monetary mammoth was progressively significant. Undoubtedly, there is no monetary, political, or social clarification that can all alone completely and convincingly clarify Americas attack of Iraq. The financial point of view of the attack Quest for financial advancement and predominance abroad is one of the significant objectives of any country states international strategies. Paul Cerni Mphil (2006) states that â€Å"†¦ what each country and realm tries to will be to sustain their own economy where necessary†¦Ã¢â‚¬  America is no special case as in her assurance to keep up her worldwide monetary position stands apart as one of the fundamental determinants of her international strategies. In reality, her desire to situate her self as the worldwide monetary goliath has been brought up by researchers and universal political experts as the primary main impetus behind year 2003 intrusion of Iraq. Completely, Marxists attributable to the huge measure of cash spent on this war dont refer to some other intention behind the intrusion of Iraq by America in coalition with Britain among others. For them some other non financial clarifications received by America in legitimizing her activities was simple political false reverence planned for misdirecting the worldwide network from restricting attack of Iraq. Paula Cerni Mphil (2006) again contends that â€Å"The US intrusion of Iraq, promoted as an intense assault on worldwide dread and oppression, should stamp the ascent of a more grounded and progressively confident American imperialism.† Pundits dont get why if Americas announced objective of removing terrible administration in Iraq was the fundamental plan she didnt waver from attacking Iraq much after UN Security Council neglected to create proof for the presence of WMDs in Iraq. They dismiss Americas cases of the need to oppression in Iraq since the UN should keeping up worldwide security and harmony by encouraging nations to establish lawful systems that can forestall individuals with poorly conceived notions like which are a danger to popularity based presence from assuming control over force. Consequently, these pundits contend that the need to make an empowering domain in Iraq for motivations behind misusing her rich oil mines was the basic enthusiasm for this intrusion. Oil as a wellspring of vitality for her ventures is one of the exceptionally requested crude material by American business people and radicals who couldn't feel any torment in subsidizing such a costly international strategy attempt. America was therefore resolved to remove Saddam Hussein from power not for purposes accomplishing an equitable authority in Iraq yet with the goal that they could set up a manikin administration which they could without much of a stretch control so as to fulfill their narrow minded financial interests. To these pundits in this way, America was basically determined to vanquish an esteemed financial region and wrongly expected that the feeble Iraq would acknowledge her announced objective of destroying terrible initiative from power. A short study of the financial contention for the attack Note that Marxists are known for their propensity to over stress the financial parts of a given genuine marvel like intrusion of Iraq by America. Nonetheless, a fair examiner should see all variables in play and attempt as mush as conceivable to put behind each factor an accentuation that isn't overstated. That is, in as much as monetary interests were essential in this attack and are for the most part in some random international strategy different interests like her national security, endurance, harmony, and need to spread her philosophies can now and again be a higher priority than insignificant quest for financial riches and predominance It is along these lines authentic to contend that in as much as much as America needed to abuse Iraqs oil different interests, for example, her national security and endurance in the worldwide framework assumed a critical job. Its for example doubtful that for this situation American political elites felt that Saddam Husseins system was a danger to her a national security and endurance by righteousness of the way that it could give a working base to universal psychological militants. There was need subsequently to attack Iraq so as to finish awful initiative and therefore introduce another popularity based administration that would not just assurance Iraqis their tranquility and human rights yet in addition empower America shield her national security and endurance against the danger of fear monger assaults from Iraq. Remarks posted on geocities.com states that for an impressive timeframe â€Å"US organization kept on considering expelling Husseins system from force and following th e September 11, 2001 fear based oppressor demolition of the World Trade Center Twin Towers in New York, they concluded that they had adequate reason to do so.† This contention is moored on the reason that Iraq has been is as yet a center point of risky psychological oppressor and radical gatherings including the feared Al Qaeda dread gathering. Somewhat hence, Americas national security and endurance in the universal framework broadcasted by Bush system was as significant as situating herself as a worldwide monetary goliath. It is hence out of line and even unscholarly to give the Iraq intrusion an outright financial clarification in this way under looking different components. Be that as it may, power of Americas monetary desire in this intrusion ought to be given its thought in like manner particularly because of her unquenchable â€Å"thirst† for oil which is bounty in Iraq. End Taking everything into account, much the same as it was called attention to before there is nobody specific factor (financial, social or political) that can clarify Americas attack of Iraq without confronting the threats of lacking unprejudiced nature. A fair-minded investigator should subsequently painstakingly place into thought all components in play without over underscoring some to the detriment of others. Time and history in this manner stays to refute us or right with respect to our sentiments relating this intrusion. Supporters of universal harmony and security might for example want to perceive how effective America will be in setting up harmony and solidness and reconstructing the crumbled Iraq country. And furthermore comprehend why quite a long while after Saddam Hussein was hanged for his tyrannical administration, awful authority is persevering in most Asian nations and no WMDs have been recouped from Iraq. References Mphil, Paula Cerni. 2006. Government in the Twenty-First Century. Hypothesis and Science.theoryand sciecce.icaap.org (recovered on August 20, 2009.). Iraq War www.geocities.com/daverclark/iraq war.html (recovered on August 20, 2009.).

Contemporary Issues in Management Essay Example | Topics and Well Written Essays - 2250 words

Contemporary Issues in Management - Essay Example Chapter by chapter guide Introduction Organizations’ perspective on Work Life balance Theories on Quality of life Advantages of Work Life balance Programs Best Practices to Improve Quality of Life Effect of Quality of Life programs on representatives Conclusion Contemporary Issues in Management - Quality of Life and Work Life Balance Introduction Recent decades have seen an adjustment in the working style. Not exclusively are more individuals part of the workforce now, they are additionally working more hours (Chick, 2004). The unpleasant work life frequently gets overpowering and it’s simple to lose point of view of what is extremely significant. Therefore individuals wind up settling on awful choices and regularly disregard their own life as appeared in an investigation led by the Families and Work Institute (Bond, 2002). Parity is consistently the way in to a solid living. On the off chance that an individual works excessively and penances quality family time, he may be effective expertly, however the accomplishment and material increase isn't proportionate to the cost he needs to pay for a disregarded family. As indicated by Caliguiri and Lazarova (2005, pp.124), â€Å"Work-life parity can be characterized as keeping up a glad and solid individual life while being fruitful grinding away, and accomplishing an extensively characterized feeling of individual fulfillment†. The expression â€Å"time poverty† is ordinarily utilized now with an ever increasing number of individuals whining they have more work to do in less time. This paper manages the idea of work-life equalization and its significance in associations by explicitly taking a gander at Four Seaons Inc, which is a main lodging network that has nearness in more than 35 nations. Numerous endeavors have understood the advantages to a workforce which has an improved personal satisfaction, as worker fulfillment has an immediate relationship with the achievement of the associati on (Wickham, Parker and Fishwick, 2006). Organizations’ perspective on Work Life balance There is a developing acknowledgment among associations that personal satisfaction should be improved due to the numerous jobs being played by a representative. It’s hard to shuffle home and work life and regularly brings about lower profitability (Lockwood, 2003). Four Seasons is an association that has stayed a business of decision by furnishing them with great pay and advantages, yet in addition by encouraging a decent work-life balance among the representatives. Hence, it figured as no.55 on the Fortune rundown of top bosses over the world (money.cnn.com, 2011). On the off chance that the representative at Four Seasons feels in charge of his work life and doesn't have pressure, it can prompt higher profitability and less non-appearance. This is on the grounds that work-life balance has a development and benefit sway, delivering a positive degree of profitability (Quinlan, 2005; Purcell, 2002; Bird, 2006). Better approaches towards representatives at four seasons help in keeping up a more advantageous and more joyful work power additionally help diminish medicinal services costs at four seasons which regularly brings about more prominent dependability and inspiration and diminishes the turnover rate (Lockwood, 2003; Quinlan, 2005, Landy and Conte, 2010).Employee maintenance may likewise be viewed as a significant benefit(Joshi et al, 2009). During the 70s bosses thought of work-life balance as an issue of working moms alone. During the 80’

The Blues Essays - African-American Music, Radio Formats, Blues

The Blues The Blues One can doubtlessly presume that without the blues the essence of music would be altogether different today. Starting in Africa during when Africans were being separated for the slave exchange, the blues discovered its way into the southern United States. This type of music dunked into the feelings felt by desolate slaves expelled from their families and local land. Maybe the main normal thing among blacks and whites in this tempestuous time were these notes of distress. White individuals acknowledged their slaves' music and contrasted their hopelessness with their own. This equal was one of the main things shared by the conflicting races. From that point forward the blues have worked their way into all types of contemporary music. Jazz, Rock and Roll, Bluegrass and even Rap depend on the examples and standards of the Blues. This is the reason it is a defining moment. Without this African impact clearly most types of music would be extraordinary if not nonexistent today. Blues legend B.B. Lord is an ideal case of the music's decent variety. Notwithstanding the first blues he has played melodies with different craftsmen in the fields of Rap, Rock and Roll and even Reggae. In the nineteen sixties a defining moment in the blues themselves started a defining moment in the country. The crowd went from predominantly African American to chiefly white. This set up for craftsmen like Eric Clapton to apply their melodic ability to the work of art. This, thus, helped liquefy the blues into standard American culture. Rap craftsmen have two fundamental impacts returning to inborn Africa. Reggae depends on percussion rhythms from focal Africa and numerous political messages from this music are clear in the present urban music. The other, the blues, have affected the melodic tunes bound over the ancestral beats. It is anything but difficult to perceive how this melodic structure has created and affected music a long ways past the landmass of Africa. Albeit generally unmistakable in North America the blues have been tremendously famous in Europe, changing and creating melodic styles there also. The blues are really a melodic marvel. Music Essays

Song of Myself Essay - 275 Words

Song of Myself (Essay Sample) Content: Your NameProfessorà ¢Ã¢â€š ¬s NameCourse NameDate of Submission"Song of Myselfà ¢Ã¢â€š ¬Ã‚ IntroductionAmerican literature has a rich history with renowned writers making their contributions to it over the years. Poetry is one of the most used forms of literature in America to put across several messages for the Americans and the world at large. Walt Whitman is one of the celebrated poets who made a considerable contribution in the American literature through his unique approach to issues. Being a son to a house builder, Walt had to work through several careers before he fully recognized his potential in literature. At a tender age of twelve he developed interest with trade of printers and this made Whitman have interest with written word. As the results of this interest he read more materials in the works of Shakespeare, Dante, Homer, and the Bible. Whitman then started writing poems, the famous twelve pieces in early 1850s CITATION Cro14 \p 275 \l 1033 (Crowfor d 275). One of the greatest literature works Whitman is remembered for is a poem by the name "Song of Myselfà ¢Ã¢â€š ¬Ã‚ . Walt demonstrates a combination of poetic thought, sermon, and biography in this piece of literature. The poem is comprised of the use of symbolism and crafty commentary to address important issues in America. The author also uses brief illustrations and small scenes to put across his thought in the poem. Walt Whitman through "Song of Myselfà ¢Ã¢â€š ¬Ã‚ , created a new American voice with his new approach to poetry as a form of literature CITATION Mur13 \p 105 \l 1033 (Murphy 105). He also managed to concurrently use important American traditions together with contributions of other celebrated authors to give a new American voice.Walt begins the poem by expressing individualism in his abstract. He then demonstrates the possibility of close association among individuals. He uses statements such as "what I assume you shall assume" to illustrate that he is b oth included and is inseparable from the world. The poem initial title was "Poem of wilt Whitmanà ¢Ã¢â€š ¬ until in 1881 in a new edition, it is when it became famously known as "Song of Myself" CITATION Cro14 \p 280 \l 1033 (Crowford 280).The poem generates a new American voice as the narrator designs it as an American classic. The poem takes an expedition pattern which is evident when the author states, "missing me in one place search another." This piece of literature by Walt has identifiable similarities with the classical American epics due to its unvarying seeking for the limits of the self. This classic sense of rationale, nonetheless, is attached to a nearly Keatsian valorization of recline and unreceptive insight CITATION Mur13 \p 108 \l 1033 (Murphy 108). According Walt Whitman the origin of poetry lies in the self, the preeminent way to study about poetry is to calm down and observe the mechanism of oneà ¢Ã¢â€š ¬s own mind. Whitman gives his poem a three dimension approach with three major scenarios that when examined, they elaborate the authorà ¢Ã¢â€š ¬s new voice, use of traditions and reference to already existing American literature materials from other authors.The first episode is when child tries to seek answers about grass. The child asks, "What is grass?" and Walt, through the poem, makes attempts to help the child understand what is grass by using symbolism and interpreting to the child using simple language. According to the narrator, grass symbolizes the rejuvenation of nature. However, Whitman also believes that grass is the best example of democracy since it grows across the United States without discrimination, therefore linking the wealthy and the poor in the American society. It is an American tradition for people to be buried when they die. This comes when a civil war has just ended in the United States and Walt uses grass in the poem as a reminder of the graves where citizens who perished in the war were buried. According to Whitman, each individual is entitled to die at a given moment regardless of the cause of demise. Therefore, he believes that the natural origin of democracy is in humanity. This suggests what distinguishes the belief that nothing is crossed and inclusion of everything.In the second scenario, the author describes how individual needs to perceive the world from an outside view and yet to experience it they have to be fully in it. In the eleventh part of the poem is found the famed "twenty-ninth batherà ¢Ã¢â€š ¬Ã‚ . This is a concept closely similar and related to that Emerson known as "transparent eyeball." CITATION Mur13 \p 110 \l 1033 (Murphy 110) Walt uses the ideas of other authors to propagate his own message in the poem. The author gives a small account of a lady observing young men at the shores of the ocean taking a bath. The woman imagines being part of the men without their knowledge. Walt explains this situation as an experience of the world an individual should be fully involved in, yet away from the same world for the person to have an independent perception of it. Walt brings a new way of reason and his poem sounds as a voice for the American democracy and society. Eroticism in this case by Whitman is symbolic of the traditional believe that sexual relationship unites two individuals. Referring to previous literature works, the narrator takes over the voice of the lady in the episode and relates sexual fondness to the quest for communion among individuals and a connection of both the soul and the body.In the last section, Whitman comes up with a diff... Song of Myself Essay - 275 Words Song of Myself (Essay Sample) Content: Your NameProfessorà ¢Ã¢â€š ¬s NameCourse NameDate of Submission"Song of Myselfà ¢Ã¢â€š ¬Ã‚ IntroductionAmerican literature has a rich history with renowned writers making their contributions to it over the years. Poetry is one of the most used forms of literature in America to put across several messages for the Americans and the world at large. Walt Whitman is one of the celebrated poets who made a considerable contribution in the American literature through his unique approach to issues. Being a son to a house builder, Walt had to work through several careers before he fully recognized his potential in literature. At a tender age of twelve he developed interest with trade of printers and this made Whitman have interest with written word. As the results of this interest he read more materials in the works of Shakespeare, Dante, Homer, and the Bible. Whitman then started writing poems, the famous twelve pieces in early 1850s CITATION Cro14 \p 275 \l 1033 (Crowfor d 275). One of the greatest literature works Whitman is remembered for is a poem by the name "Song of Myselfà ¢Ã¢â€š ¬Ã‚ . Walt demonstrates a combination of poetic thought, sermon, and biography in this piece of literature. The poem is comprised of the use of symbolism and crafty commentary to address important issues in America. The author also uses brief illustrations and small scenes to put across his thought in the poem. Walt Whitman through "Song of Myselfà ¢Ã¢â€š ¬Ã‚ , created a new American voice with his new approach to poetry as a form of literature CITATION Mur13 \p 105 \l 1033 (Murphy 105). He also managed to concurrently use important American traditions together with contributions of other celebrated authors to give a new American voice.Walt begins the poem by expressing individualism in his abstract. He then demonstrates the possibility of close association among individuals. He uses statements such as "what I assume you shall assume" to illustrate that he is b oth included and is inseparable from the world. The poem initial title was "Poem of wilt Whitmanà ¢Ã¢â€š ¬ until in 1881 in a new edition, it is when it became famously known as "Song of Myself" CITATION Cro14 \p 280 \l 1033 (Crowford 280).The poem generates a new American voice as the narrator designs it as an American classic. The poem takes an expedition pattern which is evident when the author states, "missing me in one place search another." This piece of literature by Walt has identifiable similarities with the classical American epics due to its unvarying seeking for the limits of the self. This classic sense of rationale, nonetheless, is attached to a nearly Keatsian valorization of recline and unreceptive insight CITATION Mur13 \p 108 \l 1033 (Murphy 108). According Walt Whitman the origin of poetry lies in the self, the preeminent way to study about poetry is to calm down and observe the mechanism of oneà ¢Ã¢â€š ¬s own mind. Whitman gives his poem a three dimension approach with three major scenarios that when examined, they elaborate the authorà ¢Ã¢â€š ¬s new voice, use of traditions and reference to already existing American literature materials from other authors.The first episode is when child tries to seek answers about grass. The child asks, "What is grass?" and Walt, through the poem, makes attempts to help the child understand what is grass by using symbolism and interpreting to the child using simple language. According to the narrator, grass symbolizes the rejuvenation of nature. However, Whitman also believes that grass is the best example of democracy since it grows across the United States without discrimination, therefore linking the wealthy and the poor in the American society. It is an American tradition for people to be buried when they die. This comes when a civil war has just ended in the United States and Walt uses grass in the poem as a reminder of the graves where citizens who perished in the war were buried. According to Whitman, each individual is entitled to die at a given moment regardless of the cause of demise. Therefore, he believes that the natural origin of democracy is in humanity. This suggests what distinguishes the belief that nothing is crossed and inclusion of everything.In the second scenario, the author describes how individual needs to perceive the world from an outside view and yet to experience it they have to be fully in it. In the eleventh part of the poem is found the famed "twenty-ninth batherà ¢Ã¢â€š ¬Ã‚ . This is a concept closely similar and related to that Emerson known as "transparent eyeball." CITATION Mur13 \p 110 \l 1033 (Murphy 110) Walt uses the ideas of other authors to propagate his own message in the poem. The author gives a small account of a lady observing young men at the shores of the ocean taking a bath. The woman imagines being part of the men without their knowledge. Walt explains this situation as an experience of the world an individual should be fully involved in, yet away from the same world for the person to have an independent perception of it. Walt brings a new way of reason and his poem sounds as a voice for the American democracy and society. Eroticism in this case by Whitman is symbolic of the traditional believe that sexual relationship unites two individuals. Referring to previous literature works, the narrator takes over the voice of the lady in the episode and relates sexual fondness to the quest for communion among individuals and a connection of both the soul and the body.In the last section, Whitman comes up with a diff...

My Experience At The Big City Of Jacksonville - 1201 Words

When I first moved to the big city of Jacksonville, I was cultured shocked. Being born and raised in a small town where everyone knew everyone, elderly people made up the majority of the population, and being a liberal could get a brawl going, the new diversity astounded me. Growing up in my southern town, I was not forced to have specific ideals, but the culture certainly affected them. My town has made me who I am today and I question if being raised so conservative has held me back and if the culture in my hometown needs to be more modernized. Not being adjusted to individuality, the culture of the town, and the towns traditional views, are all experiences that have impacted me to understanding where I came from has affected my social identity. From a young age, I have always acknowledged that when I went to a tourist area, there was so much individuality, that I could not fully grasp. When I would go to Walt Disney World, I would see for one moment a couple of teens with rainbow colored hair and then I would turn my head to see an Amish family. I always found it astonishing, because where I came from everyone was basically the same. Of course, there was always a few that did break away from the norm that my county had, but they stuck out like a sore thumb. These were the type of people that were either very rich or gothic in style. I don’t recall them being bullied, but they were noticed and sometimes gossiped about, because they were not the same. As it goes, no oneShow MoreRelatedEssay about A Tale of Two Cities871 Words   |  4 PagesDuring my active duty military service I had the opportunity to live in and visit many different cities. Of all the cities I lived in, I spent most of my military time in Charlesto n, S.C. and Jacksonville, FL. 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Jane Austins Pride and Prejudice A Famous Work of...

The Regency Period in England was an extravagant era often associated with prominent social, political, economic, and artistic advancements. It took place in the early 1800’s and was a time of much elegance and aristocracy. Movies and books set in this time period all seem to highlight the elegance and romance that was prevalent at the time. Famous Regency Era literary works, such as Pride and Prejudice, portray young English women getting their happily-ever-after endings with their true loves. Unfortunately, such endings did not actually happen to real women of the era because they lived very austere and vapid lives. They hardly had a choice in many of their lives’ decisions and had little to no career options. These women were raised†¦show more content†¦If she married a man with enough money and respectability, then she could look forward to a comfortable life. If she did not marry, then she was doomed to be homeless and indigent, as there were little to no job options for women at the time. In this time when women were fully dependent on men for survival, Elizabeth still manages to stay true to her beliefs by not being eager to marry. If she is to be married, Elizabeth would want it to be out of â€Å"true affection†, which could then grant her much â€Å"felicity† (Austen, 75). She would never want to marry a man solely for financial security, as society expects many women to. Elizabeth doesn’t let societal pressures hinder her beliefs on what constitutes a successful, worthwhile marriage. When Mr. Collins proposed to Elizabeth, she confidently turned him down by saying it was â€Å"impossible for [her] to do otherwise than to decline† his offer (Austen, 81). She had long decided that Collins was a ridiculous man who she had little respect for. She would not give up her independence to spend the rest of her life with him, even if it would have kept the Bennet property within the family. Declining this oppo rtunity of marriage is rather courageous of Elizabeth because she is risking never being proposed to again, putting her chance for a stable life at risk. The Bennets could only afford a small dowry, which would not attract many suitors. With that in mind, Elizabeth shows her

Worst Service Encounter

Question: Discuss about theWorst Service Encounter. Answer: Booking a cab from a well-known company, with the intention of avoiding the last minute problems is quite usual these days. Having the similar mind set of avoiding the end moment problems, I booked a cab for myself, my sister and her daughter because we need to attend the birthday party of my nieces best friend. I booked a cab with Uber, which is US based company and is considered to be one of the best Malaysian road taxi service providers. At 3:00 pm, I booked a cab from Uber by their mobile application for a 4:30 pm departure. While booking the cab I entered my sisters mobile number because I had an important meeting for half an hour with a client near my place at 3:40, so I did not wanted anyone to disturb me during that time. At 4:00 pm I got a call from my sister and she told me that she has received a call from Uber personnel about the cancellation of the cab because of unavailability of cabs in our area. At that point I was in a meeting with my client, I found myself in a condition of looking for more option instead of focusing on my work meeting. While I was trying to discover other options, I received a SMS from Uber with the cab drivers details. But I momentarily understood after having a talk with the driver that his cab was 30 miles far from my place, so it will not be of any benefit. After placing many efforts talking to the Uber customer care looking for supplementary options, I comprehended that my 7 year old niece will miss the much awaited party of her best friends birthday. I did not wanted my niece to miss the birthday party, so I quickly raped up the meeting and went to home, I continuously tried to contact the Uber customer care requested them to provide me with another taxi and told them about the urgency. After convincing them for about 39 minutes, I was provided with the cab which will be taking another 20 minutes to reach my place. By the mean time the driver reached our place, we were already late for the party as it was 6:30 pm and the party timings were 5:00-8:00 pm and it was approximately 1.5 hours travel to reach the venue, as I did not wanted to disappoint my niece and we thought of taking the risk and started our journey for the venue This was not enough regarding the Uber services, the moment we entered the cab, the driver began talking on his phone, so after few minutes I interrupted him politely told him not to talk over the phone while car is being driven by him, as it could lead to accident or fines. Also, he did not switch on the car AC. I told the driver to switch on the AC, since it was quite hot at that time. Abruptly he started shouting at me for questioning him to switch on the car AC began misbehaving with me with bad words. Then, I called the Uber customer care again requested them to either change the taxi or ask the driver to behave properly with me, because I was not able to tolerate the driver any more. As soon as I called the customer care, he started shouting more loudly at me with all kind of curse words in front of my sister niece. He snatched my mobile disconnected the call, so that I am unable to call anyone. He started threatening me to take the complaint back from Uber, because if the complaint is lodged, he might not get his day bonus. At that time I decided to file a complaint against Uber for employing such arrogant manner less drivers and not checking their background properly. As I was with family and did not wanted them to be harmed in any ways, I assured the driver to take the complaint back. I decided to get down from the cab in the midway and took an auto and went back home (Zeithaml Bitner, 2009). Service Recovery (Steps taken by Uber) Service recovery comes into play when something goes wrong, while delivering the service. The service delivery organization ideally takes action to make sure that the customer who has taken the services gets the desired outcome and also the organization tries to rectify their own process, so that they do not face any such failures in future (Kotler Armstrong, 2009). When I reached my home and recalled the complete experience with Uber personnel, I decided to provide a detailed review about my wicked experience next day, because the complete day was very frustrating and tiring (Regan, 2013). However, I dropped a tweet at Twitter about my experience on the services offered by Uber that forced the corporation to respond instantly. The Tweet made by me is as follows: Uber spoiled the party today, Completely Unreliable with Manner less Drivers. Well share detailed review tomorrow. In reply to the tweet, Uber responded to me with the immediate apology and requested for the order details: Regret for the inconvenience cause. Pls. share your CRN with us. Well check back, set right make food for what went wrong While sharing my order details, I mentioned clearly that there is nothing that can be done to control the damage at this point of time: @Uber 238900. Now you cant do any damage controlL. Had awful experience Uber stated that they will be calling me within 48 hours as per their commitment, I got a call from the Senior Customer Relationship Manager at Uber, I told him about the complete experience also about how the driver misbehaved with us. I told them that I am frightened that the driver could possibly attack us, if job is lost by him because of my complaint. Cab driver knew my address as he came to my house to pick me up. The CRM manager calmly listened my whole experience and after listening he apologized once again. The manager also mentioned that he has listened to the complete conversation which I had with Uber customer care and the driver without any defence he made an apology for the incorrect cab allotment and the driver misconduct. The manager assured me that theyll not let this experience repeat also assured me about me my family safety and will take proper actions against the driver. Also, they assured me that they will do something to make up for their mistake; however these commitments did not affected me much because the party was already missed by my niece (Levitt, 2011). After explaining the complete situation to the Manager of Uber, I felt little relieved; however, I did not changed my mind regarding dropping a thorough review the worst experience with Uber After the big hectic day comprehensive narration of my worst experience to the manager of Uber, I went back at my place was pleasantly surprised to know that my niece was happy with the gift she got from Uber. It was a box of cake the following message was attached with the box: The message from Uber touched my soul I lastly decide to forgive Uber after seeing the smile on the face of my nice. And obviously, I also dropped the idea of writing a detailed bad review about the organization. Hence, a frustrated customer like me was efficaciously turned into a Brand Advocate for Uber Cabs. The instance above was the worst service encounter of my life; however the management of Uber with their service (i.e. the intention of care for us) was able to turn the worst experience into the best experience of my life (Piercy, 2009). Consumer Decision Making Process Need Recognition: As my niece had to attend the birthday party of her best friend, we realized the need of the cab, as our car was not available at that time. In order to reach the venue at right time, we required the cab (Holley, Pieracy Nicouland, 2010) . Search for Information: Once I decided to book a cab, I searched for various cab providers, read the online reviews of the past customers and shortlisted few renowned cab service providers like Uber, Rapid Kl Grabcar (Cavusgil, Ghauri Milind, 2012). Evaluation of Alternatives: After gathering information from different internet sources, I evaluated each and every option on the basis of their ratings and customer reviews. I calculated advantages disadvantages of each of these cab service providers (Boone Kurtz, 2012). Purchase Decision: After evaluating various options of cab service providers, I decided to book a cab from a renowned Malaysian cab service provider, i.e. Uber. I( chose Uber because it was recommended by my friends, relatives as well there qwere quite good customer reviews available over the internet. Some of the good reviews talked about their professional behaviour, punctuality reasonable. Post Purchase Decision: After taking a ride with Uber, my reviews were quite opposite to what I read on the internet, because on the first encounter I was so frustrated with the service provided by them, there was no punctuality, as on the first go the cab was cancelled and then when it arrived it was very late, also the behaviour of the driver was not at all good (as discussed above), which was not at all acceptable and I decided to right a negative review for them and also thought of registering a complaint. However, the call from their relationship manager the cake delivered at my door step changed my mind and I was quite impressed by their approach, their approach changed my view for them and at the end I ended on a positive note (Rathmell, 2012). References Cavusgil,S, Ghauri,P, Milind,A, 2012, Doing Business in Emerging Markets: Entry andNegotiation Strategies, Journal of Thousand Oaks, vol.42, no. 6, pp.345-398. Piercy, N, 2009, Company Internationalisation: Active and Reactive Exporting, United States Journal of Marketing,Vol. 15, No. 3, pp 26-40. Holley,G, Pieracy,N Nicouland,B 2010, Marketing strategy competitive positioning, 5th eds., Prentice Hall, U.K. Kotler,P Armstrong,G 2009, Principles of marketing, Prentice hall, New Jersey. Boone, L Kurtz, D 2012, Contemporary marketing, 7th eds., Harcourt Brace, New York. Zeithaml, V.A. and Bitner, M.J.,2009. Services Marketing, New York, New York: McGraw Hill. Levitt T., 2011. Marketing Intangible Products and Product Intangibles, Harvard Business Review, 81, 94 - 102. Rathmell J.M., 2012. What is Meant by Services?, Journal of Marketing, 30, 32 -36. Regan W.J., 2013. The Service Revolution, Journal of Marketing, 47, 57 - 62.

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